As one of the first creative hires at Meridian, I spent 4 years building the brand’s visual identity from the ground up, leading multiple rebrands as the company grew and evolved. I played a central role in transitioning the brand from a traditional “for men” aesthetic to a more unisex, vibrant visual identity, integrating bold colors and a cleaner, more approachable look across campaigns, e-commerce, and retail platforms.
I also implemented a scalable 3D workflow that significantly streamlined our creative pipeline, allowing us to test product concepts before production and rapidly create high-quality assets across digital and physical touchpoints. This system not only accelerated our content production but also enabled more cost-efficient product development.
